Looking for cruelty-free, all-natural beauty products you can feel good about… While looking fresh and flawless? Try the Ecco Bella organic makeup brand. We have featured EcoBella in some of our other posts that rate the best organic products currently available. So we decided to dig deeper into this brand.
This US-based skincare and makeup line launched in 1992. In contrast with other beauty companies, their goal was to cruelty-free makeup. Now, their mission also includes lending support to organic farming, the environment, and US workers.
What the Ecco Bella Organic Makeup Brand Is About
For every product they create, Ecco Bella asks two questions. “Does it help our customers to be happy without harm?” and, “Does it protect consumers and support organic farmers?”
Ecco Bella uses organic ingredients whenever it is feasible for them to do so. In addition, they avoid animal testing and, in most cases, shun animal ingredients. They make most of their products in the U.S. and use environment-friendly packaging. Ecco Bella is a Green America certified business and is also a member of the American Sustainable Business Council (ASBC).
Ecco Bella seeks to build a network of businesses that promote and share their values. Towards this end, they buy ingredients from organic farmers and use recycled materials. They also push for laws that protect the environment and support various animal welfare groups.
What You Will Not Find in Ecco Bella Products
If you’re looking for high-quality, non-toxic, ethical beauty products, here’s what you won’t find in the Ecco Bella Makeup brand.
- Ingredients from animal products (except for pink-toned products, which contain carmine)
- Animal testing
- Preservatives (except for shampoos and conditioners)
- Heavy metals, such as lead, cadmium, and mercury
- FD&C Dyes
What You Will Find
And here are all the great things you can expect from this product line.
- Plant oils and waxes
- Essences from plants and minerals
- Recycled materials
- Refillable packaging
- Organic ingredients
- Products made in the USA
About the Founder of Ecco Bella
Ecco Bella’s founder is Sally Malanga. Not only does her company reflect her values: She also sits on the boards of Friends of Animals, Primarily Primates, and the New Jersey Sustainable Business Council.
Malanga’s business treats staff, customers, and vendors with respect. Furthermore, she educates consumers and raises money for the causes she cares about. These include climate change, factory farming, and animal welfare.
In her personal life, Malanga has been a vegetarian for over 30 years, and a vegan for more than five.
You can read more about Ecco Bella’s founder in her interview with From A to Vegan. You can also listen to a podcast about natural cosmetics, with Sally Malanga and Dr. Carri.
History and Slogan
The name Ecco Bella means “Behold Beautiful!” in Italian. And sure enough, the branding is a celebration of their customers’ inner beauty and the wonders of nature. Malanga clearly believes that everything we use, buy, and eat has an effect on the planet. Because of that, the Ecco Bella makeup brand encourages us to be humane consumers.
It’s also worth mentioning: Sally Malanga started this venture to protest the use of animal testing — and ingredients — in beauty products. Her disgust with these practices led her to learn about plant-based ingredients. A concern for our shared natural resources also inspired her to seek these ingredients from ethical sources. And yes, she does see Ecco Bella as an “activist company.”
Meet Tracy Anderson, the New Face of Ecco Bella
Tracy Anderson, the fitness guru and author, is the new face of Ecco Bella. Because she’s all about empowering women to live a healthy life, she’s ideal for this role. Anderson calls Malanga “an advocate for nature” and “beauty’s best-kept secret.” You’ll soon see her showing off Ecco Bella makeup and products in her photos.
In Allure magazine, Anderson raved about the day cream and the eye cream.
“THE DAY CREAM DOUBLES AS THE MOST MAGICAL SKIN SMOOTHING PRIMER I HAVE EVER SEEN … [ALSO,] THE EYE CREAM HAS TAKEN A DECADE OFF MY EYES.”
A Review of the Ecco Bella Organic Makeup Brand
It’s always exciting to discover a great new beauty brand… Especially when that brand turns out to be safe, organic, and vegan. Ecco Bella’s skin and body care products use essences from plants and minerals. Also, their products are natural, gentle, and great for sensitive skin and hair. Additionally, all Ecco Bella products fight both blemishes and the signs of aging.
The products come in simple, good-looking, environmentally friendly packaging. You can even refill the face and eyeshadow compacts when you start running low. And what’s even better is that the lists of ingredients are simple and natural.
Furthermore, the skincare lines use aloe vera and other natural ingredients instead of water. This means they are smooth and rich, but not oily. Additionally, their liquid foundation has a nice variety of shades for different skin tones. (Here’s a list of our favorite all natural makeup brands that use natural ingredients, too.)
The Ecco Bella organic makeup brand’s products also include a wide variety of lipstick colors. (HuffPost has a more detailed lipstick review here.) We’d also love to see more of a variety of eyeshadow colors.
Some of Our Favorite Products
Here are just a few of our favorite Ecco Bella beauty products, which you can buy on Amazon.
- Ecco Bella Flower Color Natural Liquid Foundation: Because it’s a lightweight foundation with SPF 15, it’s a treatment, beauty shield and foundation all in one. This one made our list of the best organic foundations post.
- Ecco Bella Flower Color Natural Lipstick: This provides gluten-free, paraben-free, and fragrance-free all day protection. On top of that, the vegetable oils, waxes, and mineral colors replace harsh chemicals for a fresh and dewy look. We included this in our post that reviewed the Best Organic Makeup For Oily Skin.
- Ecco Bella Natural Organic Mascara: This mascara has a gentle, anti-clumping formula. It uses organic plant-based ingredients like oregano and thyme. If you find most mascaras are too harsh for your eyes, this could be the one for you.
- Ecco Bella Flower Color Cover Up: Because this concealer uses organic oils and flower wax, it’s chemical free, cruelty-free, and gluten-free. It’s smooth, non-greasy, and perfect for sensitive skin.
Where You Can Buy Ecco Bella
You can buy Ecco Bella organic makeup brand products online at Amazon and at Ecco Bella’s website. In addition, you can also use the store locator to find Ecco Bella products near you.
Exciting, Cruelty-Free, and Breaking the Mold
Ecco Bella has some fresh ideas and cutting-edge products. We need more cruelty-free beauty products. That’s why we love to see a company breaking the mold, and using these natural ingredients in new ways. We also always like to see new options for sensitive skin, eyes, and hair. And the fact that these products are “made in the USA.” is a bonus. In all these areas, Ecco Bella comes through with flying colors.